Date: August 21, 2021
Time: 10:00 AM - 1:20 PM (Kenya Time)
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WEBINAR OBJECTIVES ​

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1. Overview of the Kenya Gulf Export Programme: Introduce the programme, its objectives, and benefits to potential suppliers while showcasing opportunities for Kenyan businesses and sharing success stories

2. Understanding and Navigating the Middle East High-End Market: Offer insights into consumer demographics, market characteristics, and types of products in demand.

3. Preparing Your Small Business for Export: Discuss steps for export compliance, intellectual property protection, and creating compelling content and brand stories.

4. Supply Chain, Logistics, and Smart Tech: Explain the supply chain process, the role of nodes, the importance of smart tech, and highlight the buyer's brand value, including sustainability and organic certifications.

5. Payment, Funding Solutions, and Next Steps: Explain how to get paid for products, explore funding options, and prepare participants for the in-depth masterclass.  

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